The Developer Marketing Hub

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The Developer Marketing Hub

Unique marketing packages designed to increase exposure for your game, no matter what stage you’re at. Designed with indie devs, for indie devs.

Unique marketing packages designed to increase exposure for your game, no matter what stage you’re at. Designed with indie devs,
for indie devs.

How Are We Different?

How Are We Different?

Our approach to indie game marketing is unique. We have spent a lot of time listening to developers and their fans to find the most successful recipe for each phase of a game’s life: –

  • Pre-Launch

    Building the hype is essential. We're talking about a bunch of wishlist adds, influencer chatter and gamers eager to grab your game.

  • Growth

    To grow, you'll need an engaged core fanbase, consistent new eyes on your game, and public relations/appearances to stay current.

  • Relationships

    The indie developer/gamer relationship is like no other. You'll get feedback, critique and - above all - loyalty from your audience.

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Core Marketing Methods

Core Marketing Methods

The Streamer Hub

Get your game in front of thousands of gamers and potential new fans by leveraging our network of streamers on Twitch and YouTube. Get feedback and build an audience fast – whether you’re in Early Access or post-release, this converts into new players for your game. Read More

The Streamer Hub = Instant Reach For Your Game:

152
STREAMERS
63491
AUDIENCE REACH
30953
AVG. TOTAL VIDEO VIEWS

Updated May 6th 2021

Chasing XP Platforms

We provide an variety of initiatives to build a relationship with potential & core fans through our Developer Roundtable series, Developer Commentary series and the Chasing XP Podcast. You’ll also receive full court press on our magazine website, our YouTube channel, and social media.

Chasing XP Mascot
Chasing XP Mascot

FAQ

FAQ

Right now ALL our services and packages are free to developers and publishers.

 

Eventually we will introduce a revenue model that will be tailored to each individual developer/publisher.

The Streamer Hub is a project we started to help new indie developers and relatively small Twitch/YouTube streamers. You are able to provide license keys to streamers to increase your audience, receive feedback, and grow your profile.

 

We work with a large number of streamers who have varying numbers of followers (10 - 53,000). We also ensure the streamer has a highly engaged audience when they stream, and they interact with their viewers. 

 

Each streamer provides a streaming date and a URL so you can watch them play and see feedback LIVE. You receive this information via a PDF report.

 

When we distribute your license keys to the Streamer Hub, you are able to reach a very large audience very quickly.

 

Example:

  • 2D platformer game
  • Number of licenses provided: 100
  • Number of streamers: 60
  • Average number of viewers: 135
  • Total audience reach: 8100

While we provide reports on how many streamers will be streaming your game (and when), we also recommend important steps & analytics tools.

 

Example: -

We advise all developers to register and get their game on IGDB.com. This means that twitch will automatically list your game (including cover art). More info here.

 

Also, when your game is being streamed on Twitch, you will be able to track the number of viewers and overall popularity of your game with an online tool called TwitchTracker.

 

 

You will, of course, be able to see the increase in Wishlist adds, downloads, purchases and more using your chosen platform's analytics tools (Steam/Itch). You can also check the analytics on your social media using data from Twitter's analytics platform, for example.

This is entirely up to you.

We can facilitate giveaways on our YouTube videos, bundle them with other developers or any number of promotional strategies. Your account manager will, of course, discuss this with you during the process.

We will discuss this with you during the process, and recommend a quantity that is appropriate to the campaign.

We are very serious about protecting our developers.

 

Approval Process: All streamers have to prove they are the owner of a channel before we allow them to request license keys. We also perform a number of checks to ensure they have followers and viewers on their channel (though our threshold is low). As much as we strive to help smaller streamers grow their channel by collaborating with you, we also need to ensure each streamer is legitimate and genuine.

 

Limitations: Our platform only allows streamers to request ONE key at a time. We don't approve multiple key requests.

 

Bans: We will ban any streamer who does not adhere to our terms of use. Any attempts to circumvent our rules are also met with a ban. We are building a community of creators and developers who can truly help each other grow. Any person who is detrimental to our platform will no longer be permitted to take part.

We don't just distribute keys.

At Chasing XP, we understand that every developer is an individual. You will be assigned an account manager, and we will always communicate with you one to one.

We will first ensure we understand your game and your goals, and then we will put a package together with your guidance.

Your package will consist of the various platforms we have created, and will be tailor-made for you.

We cannot offer a "one size fits all" as this ultimately would not benefit you, or gain maximum exposure for your game.

 

Every package we put together has different elements that you choose. What benefits one developer may not benefit another.

That is not a question.

You may have noticed that we are quite transparent in our methods and motives.

 

This is mainly because (in our experience) it has given us a much faster & easier route to success. Not just for us, but also for the developers who work with us.

 

Our success is intrinsically linked to the success of the developers we work with. 

 

We, as a team, have a passion for indie games, and a desire to see every developer succeed. Any developer we've worked with will confirm this.

Right now ALL our services and packages are free to developers and publishers.

 

Eventually we will introduce a revenue model that will be tailored to each individual developer/publisher.

The Streamer Hub is a project we started to help new indie developers and relatively small Twitch/YouTube streamers. You are able to provide license keys to streamers to increase your audience, receive feedback, and grow your profile.

 

We work with a large number of streamers who have varying numbers of followers (10 - 53,000). We also ensure the streamer has a highly engaged audience when they stream, and they interact with their viewers. 

 

Each streamer provides a streaming date and a URL so you can watch them play and see feedback LIVE. You receive this information via a PDF report.

 

When we distribute your license keys to the Streamer Hub, you are able to reach a very large audience very quickly.

 

Example:

  • 2D platformer game
  • Number of licenses provided: 100
  • Number of streamers: 60
  • Average number of viewers: 135
  • Total audience reach: 8100

While we provide reports on how many streamers will be streaming your game (and when), we also recommend important steps & analytics tools.

 

Example: -

We advise all developers to register and get their game on IGDB.com. This means that twitch will automatically list your game (including cover art). More info here.

 

Also, when your game is being streamed on Twitch, you will be able to track the number of viewers and overall popularity of your game with an online tool called TwitchTracker.

 

 

You will, of course, be able to see the increase in Wishlist adds, downloads, purchases and more using your chosen platform's analytics tools (Steam/Itch). You can also check the analytics on your social media using data from Twitter's analytics platform, for example.

This is entirely up to you.

We can facilitate giveaways on our YouTube videos, bundle them with other developers or any number of promotional strategies. Your account manager will, of course, discuss this with you during the process.

We will discuss this with you during the process, and recommend a quantity that is appropriate to the campaign.

We are very serious about protecting our developers.

 

Approval Process: All streamers have to prove they are the owner of a channel before we allow them to request license keys. We also perform a number of checks to ensure they have followers and viewers on their channel (though our threshold is low). As much as we strive to help smaller streamers grow their channel by collaborating with you, we also need to ensure each streamer is legitimate and genuine.

 

Limitations: Our platform only allows streamers to request ONE key at a time. We don't approve multiple key requests.

 

Bans: We will ban any streamer who does not adhere to our terms of use. Any attempts to circumvent our rules are also met with a ban. We are building a community of creators and developers who can truly help each other grow. Any person who is detrimental to our platform will no longer be permitted to take part.

We don't just distribute keys.

At Chasing XP, we understand that every developer is an individual. You will be assigned an account manager, and we will always communicate with you one to one.

We will first ensure we understand your game and your goals, and then we will put a package together with your guidance.

Your package will consist of the various platforms we have created, and will be tailor-made for you.

We cannot offer a "one size fits all" as this ultimately would not benefit you, or gain maximum exposure for your game.

 

Every package we put together has different elements that you choose. What benefits one developer may not benefit another.

That is not a question.

You may have noticed that we are quite transparent in our methods and motives.

 

This is mainly because (in our experience) it has given us a much faster & easier route to success. Not just for us, but also for the developers who work with us.

 

Our success is intrinsically linked to the success of the developers we work with. 

 

We, as a team, have a passion for indie games, and a desire to see every developer succeed. Any developer we've worked with will confirm this.

You're In Good Company

You're In Good Company

We’ve been fortunate to work with some of the best & brightest indie game developers. We’ve truly loved every moment we’ve spent on the podcasts, Developer Roundtables and reviewing the latest creations by our friends.

Every indie developer is different. We’ve worked with solo developers, large studios, and multi-platform publishers… but our ethos remains the same. With each project we work on, and with each developer we meet, we strive to learn more about our ever-changing industry as it evolves & expands. We continuously adapt our various platforms to benefit you: the indie developer.

We are actively partnering with some of the most well known and influential companies in our industry, from top streamer communities to game publishers, increasing reach for both us and developers. 

When you team up with Chasing XP, you become part of this success story… and we can’t wait for you to join us!

In Association With Let's Do This Streamers
Chasing XP is proud to be associated with the incredible streamer community and Discord server – “Let’s Do This Streamers!“. One of the largest and most active streamer communities, and a place for Chasing XP to recruit some of the best talent in the industry!

Get Started - It's Free!

Right now, all marketing packages are FREE of charge for developers.

Simply complete the form below and we’ll be in touch!



Chasing XP Mascot